Fried Chicken Restaurant — Brand Film

DESIGN CONCEPT

This animation was created for a newly established fried chicken restaurant that combines a racetrack theme with its dining experience.

Instead of a meteor, chickens fall from the sky. Dinosaurs discover them and begin the chase, turning the pursuit into a thrilling high-speed race. Just as a velociraptor is about to catch one, the irresistible aroma of fried chicken distracts it, leading to the discovery of the restaurant's delicious flavor.

PRODUCTION NOTES

The animation combines hand-drawn frame-by-frame animation with cel-shaded visuals in the first half to reflect the brand's playful identity. In the second half, it transitions into a realistic 3D racing game aesthetic, heightening the excitement while representing the fusion of the restaurant's two core themes.

TOOLS

AE / PR / Blender / Substance Painter