Taichung Green Museumbrary — Five-Venue Brand Film

DESIGN CONCEPT

This animation connects five landmark libraries in Taichung, highlighting the city's commitment to culture, education, and public learning. Centered around the newly opened Taichung Green Museumbrary, the story guides viewers through each library, symbolizing the connection between knowledge, culture, and the city.
The visual style features transparent glass materials combined with geometric blocks to recreate the architectural forms of each library. Expanding wave-like blocks surrounding the buildings represent the transmission of knowledge and the continuity of culture. A rolling sphere travels throughout the film, linking every scene together and symbolizing how reading connects people, places, and the cultural identity of Taichung.

*Produced by YESIANG Film

Produced at Wild Elephant Studio.

PRODUCTION NOTES

The primary focus of this project was developing the material language and overall visual atmosphere. I aimed to create a clean and elegant aesthetic using transparent glass textures paired with soft, sophisticated colors while maintaining a warm and approachable feel.

In terms of storytelling, I incorporated cube-shaped elements inspired by the form of books. These geometric forms evolve into visual motifs such as opening books and turning pages, creating a cohesive relationship between the animation's visual language and the library theme while strengthening the flow of the narrative.

TOOLS

AE / Blender