Chiayi Plus — Opening Animation

DESIGN CONCEPT

This opening animation was created for “Chiayi My Plus,” a new educational initiative in Chiayi. Built around the idea of “Infinite Possibilities,” the design combines the plus sign, representing growth and added value, with the infinity symbol, representing continuous development and limitless potential.

Through fluid motion graphics and seamless graphic transitions, the animation presents education as more than the accumulation of knowledge. It is a journey that allows every child to explore their interests, connect with the city, and continuously expand the possibilities of their future.

*Produced by YESIANG Film

Produced at Wild Elephant Studio.

PRODUCTION NOTES

The main challenge was creating a natural transformation between the plus sign and the infinity symbol while maintaining a clear visual rhythm and strong identity. This project helped me better understand how a single symbol can be developed into a complete visual concept and strengthened through motion to communicate a memorable brand message.

TOOLS

AE